Yesterday the Today show featured a segment on clothing advice for short men. The advice, most of which was fine, was delivered by Alan Au of Jimmy Au’s, one of only ten stores in the U.S. that cater to men under 5’8″ tall, even though one-third of the male population falls into that category. Izzy must admit that he did not even know that such stores existed. By contrast, there are about 1,000 stores for big and tall men.
To any entrepreneurs out there, there is a huge, er, small market out there waiting to be tapped.