The Journalist and the Pitchman
By Izzy
Things really are different in Canada, at least when it comes to choosing spokesmen for high-end haberdashers like Harry Rosen. The journalist in the advertisement is Malcolm Gladwell, of The New Yorker and Tipping Point fame. (He donated his fee to charity.) While it’s easy to make fun of Gladwell’s unruly hair, having a visual trademark can be a useful thing for a would-be writer-celebrity.
