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Gucci Now Open (Again)

By theMaterialist

Gucci Gucci goo!

I missed the ribbon-cutting at the new Gucci store on Fifth Avenue about 10 days ago, but still stopped in during their first day of business. Three notables from the visit:

1) Gucci used to mean Florentine leathergoods. I think that age passed long ago, and they no longer let such a singular designation limit their scope. But what is their specialization? Pushing the concept of luxury, for sure, whether it means luggage, handbags, evening gowns, men’s suits, shoes, sneakers, key chains, belts, et cetera ad infinitum. The rent is reportedly $1.33 million per month for the new space, so they have to earn the money any way they can.

2) The suits were cheap! We knew you could buy into the Gucci loafers for about $400, but a suit for $1500? Internationally recognized design and luxury pedigree for so little?

3) I used to think that half of the Gucci-labeled stuff I saw on the street was fake, because really–Gucci doesn’t make stuff that looks like that. My mistake! It’s all there. The moonwalk boots, the white sneakers . . .








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Isidore Gallant

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The Materialist

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