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In the Beginning Was the Logo | Manolo for the Men

In the Beginning Was the Logo

Ralph Lauren jumping horse logo

Ralph Lauren Purple Label (which tops the RL hierarchy in terms of quality and price) has recently come out with a new logo, of what looks like a polo rider on a leaping horse.  Izzy is no fan of logos in general (a well-dressed man never needs to advertise brands), but the new horse is so lame it deserves to be shot.

6 Responses to “In the Beginning Was the Logo”

  1. Gary March 17, 2008 at 10:16 am #

    Agreed totally. I like Ralph Lifschitz’s stuff when it is logoless, but the pony just ruins it. Why does it have to be so enormous? Just wear a T-shirt saying “This T-shirt cost $80” if you want to advertise so badly.

  2. me March 17, 2008 at 7:06 pm #

    That logo actually makes the shirt look like a knock-off.

  3. Alan B. March 17, 2008 at 11:50 pm #

    I really thought this was a joke until I went to the polo website. This is in poor taste and indicates that Mr. Lifshitz may have Alzheimers or something.

    Personally, I’d like to see a stickball player. That would be truer to his roots (and nothing wrong w/ that).

  4. Phyllis March 18, 2008 at 9:21 am #

    What’s interesting to me is that logo this not at all accurate in terms of how a horse really gallops. This is how a galloping horse was depicted in paintings before the age of photgraphy. When a horse’s limbs come off the ground at a full gallop its limbs are tucked under the body, not spread out. Just google “Edweard Muybridge” to see a famous series of photos that finally proved this.

    So I wonder what RL is really trying to communicate with this logo. Some kind of connection to a gentrified past?

  5. mensflair March 21, 2008 at 2:10 pm #

    I agree about this one. I guess we can allow great Ralph to make a mistake sometimes. On the other hand, good old pony is just so much more than a logo.