Mark of Polo Goes to China

Ralph Lauren Olympics outfitThe Wall Street Journal is reporting that Polo Ralph Lauren will be outfitting the U.S. Team at the upcoming Beijing Olympics:

“Norman Bellingham, chief operating officer of the [U.S. Olympic Committee] and a former Olympic kayaker, says that he wanted the athletes to be attired in a ‘classic and more formal manner.'”

[…]

“At a meeting at Polo’s headquarters on Madison Avenue in New York, Mr. Bellingham told Mr. Lauren that his inspiration was ‘Chariots of Fire,’ the 1981 movie about British athletes competing in the 1924 Summer Olympics in Paris. Upon hearing that, [Ralph] Lauren smiled, Mr. Bellingham recalls. ‘He knew precisely what we were going for.'”

[…]

“At the Olympic Village and at the Closing Ceremonies, athletes’ wardrobes will include V-neck tennis sweaters and ties, classic Polo mesh shirts with ‘Beijing’ written in big Chinese characters across the front and cargo pants — all in a patriotic palette of red, white and blue. The Olympic logo featured on the new uniforms may include a replica of a crest with stars and stripes used by the 1932 U.S. Olympic team at the Los Angeles Games. Polo ponies of varying sizes will also make an appearance on the garments.”

Izzy thinks that the sketch offers some great white hope.

4 Responses to “Mark of Polo Goes to China”

  1. Cristina April 8, 2008 at 4:41 pm #

    Isn’t it wierd that the American team’s look in China should be so colonial-inspired? What are they saying? hmmmm…

  2. Phill April 18, 2008 at 5:16 am #

    Guys who would put on this outfit, would look really good.
    What do you think, who is the most stylish men in this world, as while reading an article http://www.octanmen.com/articleDetail.aspx?Id=488 , I got a list of five guys, I don’t know whether the information is right or not.

  3. Smokey April 19, 2008 at 6:07 pm #

    The ’80s called. They want their look back.