If this interview of James Cook, the bespoke manager of Turnbull & Asser, can be trusted, economic downturns turn out to be booms not just for bankruptcy lawyers but high-end conservative tailoring. Â According to Cook (who, incidentally, wears his jacket sleeves unusually shortâ€”perhaps to show off T&A’s best work: their shirts?):
In the 90’s, many Americans came into Turnbull & Asser in London and every single person was talking of the dot com craze and how they would never have to buy a tie again. They were only ordering shirts. And then there was a massive crash, and everyone went back to a tie because the Bank Manager showed up, or the Finance Minister. Gradually people started wearing less and less ties again until this recession.
You notice in this recession that people are dressing up again. Every time that [an economic downturn] happens, people have to get suits and shirts. They have to sharpen themselves up again.
Everyone forgets about history; the shirt, the tie and the suit never change. I don’t know why people think it is okay to be casual at work…. [I]f I show up and my bank manager isn’t suitably attired, I am not going to trust that person with my money. Same thing with my lawyer.