Big Ben, Stonehenge and Buckingham Palace are usually recognised as the biggest destinations in the British tourism guidebook. But this summer, coach-loads of tourists will be descending on a little village in Somerset to marvel at another British sensation.
Clarks Village stands on the site of the old Clarks factory – the place where these legendary shoes were made for so long. And this summer, thousands of Chinese tourists will make the pilgrimage to purchase a pair of classic British style. It seems that this elegant British shoe has become an icon halfway around the world.
Shoes that last a lifetime
Clarks are probably the biggest name in footwear in the UK and are also a major player around the world. Popular in the USA, Australia and across the globe, these are shoes made with the hallmark of quality. Shoes you could wear with blue jeans, good pants, or even fashionable shorts.
Clarks shoes – as you’ll know if you’ve ever owned a pair – are made to last. They aren’t the kind of shoes that start disintegrating after a few months, but, given the right care and attention, will last a lifetime. And when you think about the strain that your shoes endure on a daily basis, that’s a remarkable feat of design and manufacture. It’s what makes them such good value for money.
This is almost certainly why the Chinese love them so much, although the trademark Clarks style has definitely got something to do with it too. Some brands don’t need to follow trends. With simple and classic designs, Clarks shoes stand apart from fashion – timeless and reliable. Buy a pair of Clarks men’s shoes and they’ll be just as stylish in ten years time. After all, this is the company that designed the Desert Boot – a shoe which is often imitated but never bettered.
So, as the thousands of tourists make their pilgrimage this summer, think about how lucky you are that you can simply go online and buy a pair of Clarks shoes. It might be an unusual destination for tourists, but when you think about it, it does make sense.