Probably no haberdasher can take more credit for having created the Ivy League look, nowawadays called “trad” (for traditional American), than J. Press, which started as an outfitter to Yalies in New Haven. There’s a story that while in office a heckler shouted at the first George Bush, “Why do you always wear those boring Brooks Brothers suits?” Bush smiled, unbuttoned his jacket, and showed the J. Press label on the inside.
Though J. Press can indeed be ultra-conservative at times, Izzy doubts anyone would call these clever, youthful ties boring.