Jeremy Hackett, the man behind Hackett—a brand that, by copying and improving upon English classics, is in many ways the British equivalent of Ralph Lauren—waxes eloquent about the time he discovered the virtues of a Barbour jacket:
When I opened my first shop in London in 1983, I sold — as one magazine kindly put it — dead men’s clothes. Today they are known as vintage, and some items can fetch exorbitant prices. Once, on one of my frequent forays to Portobello Market, I chanced upon an ancient, patched-up Barbour jacket. I bought it and put it in the window, where it sold within minutes at a price not far from what it cost new. The attraction, I realized, was precisely that it was worn. In no time at all, no self-respecting Sloane Ranger would be seen without this distinctive olive green coat. Young army officers wore them as part of their mufti, teamed with straw-colored corduroys, suede shoes and red socks. Aspiring bankers adopted the Barbour, and it also became de rigueur over black tie. It was a way of airing your country pedigree, though you may have actually lived in a two-up, two-down in Fulham.
It spoke of damp dogs sleeping on tartan coat linings in the back of battered Land Rovers, of point-to-points and Badminton Horse Trials, all things dear to an Englishman. I recently retrieved my old Beaufort Barbour — with its oily texture, brown corduroy collar and brass zipper as strong as a railway line — from the attic, where it had lain neglected for nearly 20 years. Suddenly, I was filled with nostalgia for the countryside. So, despite not owning a large pile in the shires, I shall wear my shabby Barbour the next time I go shopping on Sloane Street — but I think I’ll leave my green wellies in the Land Rover.